Conventions of Our Genre

The previous lesson we began to identify which music video genre our final project fit into in relation to genre using film languges. Amanda is quite difficult to place within a genre because of her unique sound and wide range of influences. When we were creating our music video, it seemed that our main focus was on portraying Amanda's star image and recreating the most accurate representation we could as opposed to focusing too hard on representing her genre in general. When we were trying to fixate on her genre it was hard to pick just one, so we narrowed it down to- piano rock/folk/alternative.

Conventions In Relation to Film Languages:

Mise-en-scene

• Often use of retro/vintage inspired clothing to reflect older influences of music and evoke an aged sound with a modern twist
• Natural Lighting is often favoured over artificially lit or particularly bright areas. 
• Use of instruments in music video 
• Exterior Locations (tends to be- this isn't a strict convention) 
• Sometimes vintage filters used- e.g. black and white, washed out colour etc.
• Not as wide a variety of settings used, generally 1,2 or maximum 3
• Similarly a limited number of costume changes

Editing 

• Not a very fast editing pace (strictly depends on the song though) 
• When compared to other genres such as R+B for example, this genre doesn't shrink time as much. Of course, being a music video, the general convention is that generally time is shrunk in indie music videos, however not to a great extent as in other music perhaps. 

Camera

• Generally steady shots- when shaky cam used- not to great extent, tend to be of nature
• Slow panning shots, slow motion