Victoria Pestovskaya A2 Media Profile: Research: Music for Film (Synergy)

Music Used in Film & TV

Music used in films (particularly blockbuster hits) is obviously a very effective way of promoting an artist or improving their image, provided the movie is successful. The music or lyric video will usually include excerpts from the film and this will be the main narrative throughout the video. The artist will then be filmed performing the song in a location reflecting the verisimilitude of the film and this will be edited into the sequence. The songs these music videos tend to be made for are most likely the lead singles off the soundtrack. They not only promote the film, but if this film were a success (as the ones displayed below were) then this is extra publicity for the artist performing the song. Both "Skyfall" (by Adele) and "Everything I Do (I do it for you)" by Bryan Adams were massive hits at the time the films Skyfall and Robin Hood Prince of Thieves were released. "Everything I Do" stayed in the charts for about 20 weeks after it was released, following the success of the film. As I mentioned in my post on music video history, this was essentially how music videos began; many songs from musical films (which were a very popular film form at the time of the 50's & 60's) would be aired on TV as a way to advertise the film.